Privacy Policy

Information We Collect

This Privacy Policy covers our treatment of your personal data and sensitive personal information as defined under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. The information we may collect includes, but is not limited to:

• Full name, email address, phone number and postal/billing address
• IP address, device type, and browser information
• Identity and KYC documents (where required for business or contractual purposes)
• Bank account details and payment information (processed securely by our payment partners)
• Communications, reviews, feedback, and contest entries submitted by you
• Transaction history and order details on our platform
• Demographic information such as gender, location, and occupation (where voluntarily provided)

How We Collect Your Information

When you visit our website, we automatically collect certain technical information through cookies and similar technologies, including your browsing behaviour, pages visited, and system details. This helps us improve your shopping experience.

We collect information when you create an account, place an order, request a return or exchange, contact our support team, subscribe to our newsletter, participate in contests, or engage with our social media channels.

For business, financial or contractual relationships, we may request identity documents such as address proof or PAN. You are responsible for the authenticity of any information you provide.

Why We Collect Your Information

By supplying your personal information, you consent to it being used for the following purposes:

• To process and fulfil your orders, including managing returns and exchanges
• To keep you updated on new collections, offers, and events
• To personalise and improve your shopping experience
• To manage billing, gift cards, and loyalty programmes
• To provide access to your registered account on our platform
• To develop and improve our products and services
• To detect and prevent fraud, unauthorised access, or illegal activity
• To comply with legal, regulatory, and tax obligations
• To understand how users interact with our website and improve usability

Sharing Your Personal Data

House of Viraj does not sell or rent your personal information to third parties. However, we may share your information in the following circumstances:

• With trusted service providers (courier partners, payment gateways, hosting providers) who operate under strict confidentiality agreements
• With affiliates, representatives, or agents of House of Viraj where necessary to provide our services
• In anonymised and aggregated form for analytics purposes, where no individual can be identified
• When required by law, court order, or a governmental or regulatory authority
• To investigate or prevent fraud, illegal activity, or threats to personal safety
• In the event of a merger, acquisition, or sale of all or part of our business assets

Cookies Policy

Our website uses cookies — small text files stored on your device — to enhance your experience, remember your preferences, and help us analyse site traffic.

• Session cookies — temporary cookies that expire when you close your browser
• Persistent cookies — remain on your device until manually deleted or expired, used to remember your preferences
• Advertising cookies — used with partners like Google Display Network and Meta (Facebook) to serve relevant advertisements and measure ad performance

You may control or disable cookies through your browser settings. Please note that doing so may affect certain features and functionality of our website.

Your Rights

You have the right to manage your personal information at any time. Upon a verified request, we will:

• Provide you with a copy of your personal data held by us
• Correct any inaccuracies in your personal data
• Restrict or stop processing your personal data
• Erase or delete your personal data, subject to any legal obligations
• Stop sending you direct marketing communications upon request

Please note that withdrawing consent or requesting deletion of data may limit your ability to use certain features of our platform or place orders with us.

Data Protection

We take the security of your personal information seriously. House of Viraj employs industry-standard SSL encryption for all data transmitted through our website. We maintain physical, electronic, and procedural safeguards to protect your information.

Your payment card details are handled exclusively by our certified payment partners and are never stored on our servers in unencrypted form.

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to review their policies separately.

Data Retention

We retain your personal information for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Account information is retained for as long as your account remains active
• Order and transaction records are retained as required for tax and legal compliance
• Customer support communications are retained for a reasonable period after resolution

You may request deletion of your data at any time, subject to any mandatory retention obligations under applicable law.

Changes to This Policy

House of Viraj reserves the right to update or revise this Privacy Policy at any time. Any changes will be reflected on this page with an updated effective date. Your continued use of our website after such changes constitutes your acceptance of the revised policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to our Grievance Officer: